Everything about Market Power totally explained
In
economics,
market power is the ability of a firm to alter the
market price of a good or service. A firm with market power can raise price without losing all customers to competitors.
When a firm has market power it faces a downward-sloping
demand curve.
In
perfectly competitive markets, market participants have no market power. A
firm with market power has the ability to individually affect either the total quantity or the prevailing price in the market. If the
demand curve is downward sloping (that is, the most common situation where price increases lead to a lower quantity demanded), then the decrease in supply as a result of the exercise of market power creates an economic
deadweight loss in comparison with a situation of
perfect competition. This is often viewed as socially undesirable, and as a result, many countries have
anti-trust or other legislation with the aim of limiting the ability of firms to accrue market power. Such legislation often regulates
mergers and sometimes introduces a judicial power to compel
divestiture.
A firm usually has market power by virtue of it controlling a large portion of the market. In extreme cases - monopoly and
monopsony - the firm controls the entire market. However, market size alone isn't a good indicator of market power. Highly
concentrated markets may be
contestable if there are no
barriers to entry or exit, limiting the incumbent firm's ability to raise its price above competitive levels.
Market power gives firms the ability to engage in unilateral
anti-competitive behavior. Some of the behaviours that firms with market power are accused of engaging in include
predatory pricing, product
tying, and creation of
overcapacity or other barriers to entry. If no individual participant in the market has significant market power, then anti-competitive behavior can take place only through
collusion, or the exercise of a group of participants' collective market power.
Oligopoly
When several firms control a significant share of market sales, the resulting market structure is called an
oligopoly or
oligopsony. An oligopoly may engage in
collusion, either tacit or overt, and thereby exercise market power. An explicit agreement in an oligopoly to affect market price or output is called a
cartel. The behavior of firms in perfect competition or monopoly can be treated as a simple
optimization, but an oligopoly requires
game theoretic analysis.
Monopoly power
Monopoly power is an example of
market failure which occurs when one or more of the participants has the ability to influence the
price or other outcomes in some general or specialized
market. The most commonly discussed form of market power is that of a
monopoly, but other forms such as
monopsony, and more moderate versions of these two extremes, exist. Market participants that have market power are sometimes referred to as "price makers", while those without are sometimes called "price takers".
A well known example of monopolistic market power is
Microsoft's market share in
PC operating systems. The
United States v. Microsoft case concerned the allegation that Microsoft illegally exercised its market power by bundling its
web browser with its operating system. Some have suggested that
Wal Mart exercises monopolistic market power; its size allows it to extract extremely low prices from its suppliers..
Further Information
Get more info on 'Market Power'.
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